Collections
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Celia's Picks
Celia, the co-founder and owner for the brand, exudes an edgy coolness....
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Worth Within Collection
Shop our exclusive line of bespoke jewelry carefully designed and curated to...
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Cindy's Picks
Cindy, Co-Founder and owner of the brand, loves to add a bit...
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Lucky Charms
Add some luck and charm to your outfit with Mallory's lucky horseshoe...
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Le Rive 30A
Experience the mesmerizing collaboration between Gigi Clozeau, the masterful French designer, and...
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Rebecca Pinto Edit
Shop the MERIT exclusive collection of exquisite pieces from jewelry designer and...

Sparkle & Style
Love jewelry? Join us at Merit by Willow and help our customers shine in their perfect pieces. Now hiring!

Worth Within
Her worth lies within and shines in all that she is and all that she touches and all that she does. This is MERIT.